What is GEO
Generative Engine Optimization (GEO) is the practice of making content citation-worthy for AI search systems like ChatGPT, Perplexity, and Gemini.
Key Principles
- Claim Specificity - AI never cites vague statements
- Structured Data - Schema markup helps AI understand content
- Source Authority - Domain expertise signals matter
- Content Freshness - AI prefers recent content
Implementation
- Add Schema.org structured data to key pages
- Include specific verifiable claims with sources
- Structure content with clear headings
CallFay GEO Team
