背景
2026年开盘第一名黑马APP-死了么。虽然热度大不如前些时日，流量的红利可谓依旧在。
所以闲来无事，我也仿制一个赝品的'死了么'，没想到出师未捷身先死！
苹果被拒原文
Hello,
Thank you for submitting the new app, x了么 - 官方新版告别死了么, for review. We noticed some issues that require your attention. Please see below for additional information.
If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know.
Review Environment
Submission ID: c48b1695-9cc0-45a8-975f-b6ac60ce455d
Review date: January 15, 2026
Review Device: iPad Air 11-inch (M3)
Version reviewed: 1.0.0
Guideline 4.1 - Design - Copycats
The app's metadata contains third-party content similar to a popular app or game already available on the App Store, from a developer's website or distribution source, or from a third-party platform. This creates a misleading association with another developer's app or intellectual property.
Specifically, the app's name includes references to 死了么.
Next Steps
It would be appropriate to revise the app and metadata to remove this third-party content before resubmitting for review.
If you have the necessary rights to distribute an app with this third-party content, attach documentary evidence in the App Review Information section in App Store Connect and reply to this message.
Resources
Many factors may contribute to a guideline 4.1 rejection, including but not limited to the following examples:
- Using the app metadata or developer account information to create a misleading association with another app.
- Including irrelevant references to popular apps in an app's name or subtitle.
- Copying the content, features, and user interface of popular apps.
Learn more about guideline 4.1. Visit Preventing Copycat and Impersonation Rejections to learn best practices that will help you submit apps that follow this guideline.
Support
- Reply to this message in your preferred language if you need assistance. If you need additional support, use the Contact Us module.
- Consult with fellow developers and Apple engineers on the Apple Developer Forums.
- Provide feedback on this message and your review experience by completing a short survey.
原文分析
对于AppStore来说，'死了么'这种产品已经成为了流行词 + 品牌词。AppStore一贯的风格就是，保护先吃螃蟹的人。
所以客观来说，不管是4.3a 还是 4.1，底层逻辑都是对于AppStore环境的净化。
杜绝“误导性关联”
App Store 4.1条款并非禁止所有第三方内容引用，核心是打击无合法授权的“仿冒式关联”，杜绝侵占他人知识产权、误导用户判断的行为。只要元数据或产品形态易关联热门品牌，即可能被拒此类违规。
拒绝“侥幸蹭流”
这种蹭流量类型的产品，本质上要么是付费收割，要么是广告变现。同时，也是最有可能染指3.2f类型的产品。
在这种背景下，是极易容易被苹果判定为相同类型的团队，在复刻被封号下架的产品。
遵守规则，方得长治久安，最后祝大家大吉大利，今晚过审！
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# AppStore敏感词排查手册，多维度分析Guideline 2.3.1隐藏功能，轻松过审。
