Strategic marketing is the process by which enterprises develop and implement differentiated marketing strategies by systematically analyzing the market environment, competitors, and their own resources to achieve long-term goals. Its core lies in deeply integrating marketing activities with the overall strategy of the enterprise to build sustainable competitive advantages. Internet strategic marketing is a systematic strategic way to achieve corporate marketing goals through precise positioning, interactive communication, low-cost and efficient communication and flexible adjustment of strategies, taking the Internet as a carrier, integrating digital tools and data analysis. When laying out the global market, the strategic significance of YouTube and Google lies in accurately reaching global users, enhancing brand international influence, achieving efficient marketing conversion, and building a data-driven global operation system.
A、 YouTube English short videos
- Huge user base and global coverage
As the world's largest video platform, YouTube has over 2 billion monthly active users, covering more than 200 countries and regions, especially in Europe, America, Southeast Asia and other regions with high user activity. This provides a direct channel for enterprises to reach potential global customers, especially suitable for B2B and B2C enterprises to expand their market scope.
- Diversified forms of content display
(1) Product Display: Videos can present product functions, technical details, and usage scenarios in a three-dimensional manner, solving complex information problems that are difficult to convey through text and images. For example, B2B enterprises can demonstrate their production capacity and shorten the inquiry cycle through English short videos.
(2) Customer witness: Share real user feedback and successful cases to enhance brand credibility. Data shows that users who watch videos can remember 95% of information, while those who read text can only remember 10%.
- SEO optimization and search engine visibility
YouTube videos can be indexed by Google and rank high. By optimizing titles, descriptions, and tags, businesses can increase search engine visibility and attract targeted traffic.
- Low cost and high return marketing approach
Compared to traditional advertising, YouTube has lower operating costs, but can attract high-quality potential customers through precise content, achieving high return on investment (ROI). For example, a certain automotive parts manufacturing company broke through the cold start through a YouTube English short video, reducing the inquiry cycle by 20%.
- Establishing an authoritative corporate image and enhancing customer trust
Publishing professional content (such as industry insights and technical tutorials) can establish an authoritative image for the enterprise and enhance customer trust.
- Community attributes and user stickiness
The social attributes of YouTube, such as interactive comments and fan subscriptions, help businesses build a fan economy and create long-term user stickiness.
B、 Google Search for Big Data
- The world's largest search engine and precise traffic entry point
Google covers over 70% of countries worldwide and supports more than 100 languages. Through keyword advertising, it can accurately reach customers who are actively looking for products or services. For example, foreign trade enterprises use Google advertising to deliver product information to their target markets, directly generating inquiries and orders.
- Diversified advertising forms and precise placement
(1) Search advertising: Display when users search for relevant keywords to capture high intention customers.
(2) Display advertising: Through re marketing techniques, target users who have visited the enterprise website but have not converted for secondary outreach.
(3) Video advertising: Collaborate with YouTube to quickly convey brand information through forms such as TrueView (skip ads) or Bumper (6-second short videos).
- Data analysis tools and real-time data monitoring
Google Ads provides real-time data monitoring, allowing businesses to adjust their advertising strategies to optimize results. Enterprises that have pre positioned Google advertising and SEO can seize industry keyword rankings and form competitive barriers. For example, a certain enterprise is using Google's multilingual group site layout to shorten transaction time and strive for more cooperation opportunities.
- Enhance customer trust and credit endorsement
The enterprise information in Google search results can enhance customer trust, especially in B2B transactions, where credit endorsement is a key factor in facilitating cooperation.
- Cross platform linkage and complete marketing loop
Google advertising can be linked with platforms such as Meta, LinkedIn, TikTok, etc., forming a complete marketing loop from brand exposure to conversion. For example, companies attract potential customers through Google search ads, then use LinkedIn ads to accurately reach business decision-makers, and ultimately complete conversions through YouTube video tutorials.
- Localization and customized content strategy
Google's advertising targeting technology (such as geographic, age, and interest targeting) combined with YouTube's user behavior data can achieve more refined audience segmentation. For example, companies can customize localized video content based on user preferences in different markets and advertise through Google.
The essence of strategic marketing is to start from the end and focus resources on key goals through systematic thinking. In the VUCA (volatile, uncertain, complex, and ambiguous) era, enterprises need to maintain strategic flexibility and continuously iterate marketing models in order to stand undefeated in competition.