COMMRC 0300: Communication & ****Society
(Individual) Case Study Assignments
DUE DATES
Submit the electronic copy to Canvas as a Microsoft W ord ****document ****by the deadlines listed below:
• Case Study 1: Monday, February 17 by 11:59 PM
• Case Study 2: Thursday, March 20 by 11:59 PM
COMPONENTS
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What are we talking ****about? Provide a brief introduction to the company and product being discussed.
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What happened? Provide any background information that is helpful to understand about the company, stakeholders, the advertisement itself, and the advertisement’s reception.
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What is the problem? What is a key issue in the advertisement that 代写COMMRC 0300: Communication & ****Society could be changed for future versions of this ad campaign?
• These might be problems in ad design or related to cultural sensitivity, audience, etc.
• You may wish to cite information from the advertisement or its reception — external research is optional but can be helpful in strengthening your case.
- What’s the fix ****and why? What is a potential solution that addresses the key issue you have identified, and why would it be effective?
• Pick one solution as a final set of recommendations and consider why your solution would be effective. Include a single sentence on space for further research.
• This should be **the most detailedpor tion **ofyour case **analysis.
- How does this relate ****to class? You are to apply 3 concepts from the course in your case study and put the name of the concepts in bold.
• How might you apply the concepts mentioned in lecture to the advertisement you are to analyze?
• This can be done at various stages of the case study, as course concepts may influence how you view problems or help you think through potential solutions.
OTHER REQUIREMENTS
Formatting: The paper should have an original title and must be stapled so please do not use report covers or other binding materials. The document itself must be single-spaced **andformatted using size **12- point Times **New Roman **font **with **1-inch margins. Also, be sure to include all the required ****information ****at the top of the document: course **number **and **name, **recitation **instructor’s name, **the **name **ofthe assignment, andyour **name. For your convenience, I have created a Microsoft Word .docx template and uploaded to Canvas to help facilitate proper formatting.
