Email

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1.Title

1.1 目的型标题

  • Request for Your Approval on Marketing Bucket on 2020
  • Action Needed: Please Submit Quotation by July 15th
  • Could You Please Review My Proposal on Company Newsletter

1.2 目标型标题

  • Enhancing New Employee Engagement
  • Improving Efficiency of Customer Success Team
  • Meeting the Project Deadline of March 15th

1.3 核心信息型标题

  • 描述核心内容,引起好奇
  • School Closes for Two Weeks Starting from March 15th
  • Michael Lee Appointed as New CEO of HTG China

1.4 Tips

  • 必要时使用 Important / Urgent
    • Important: Please Do NOT Use SAP System on July 15th
    • Urgent: Need Your Confirmation on Attending Kick-off Meeting of Chengdu Project
  • 必要时需改标题
    • Re:Re:Re:Fw:Fw:Re -> New Title

1.5 Example

  • SAP System Upgrade
    • 目的型
      • Seeking Your Expert Advice for SAP System Upgrade
      • Sharing Feedback on SAP System Upgrade
    • 目标型
      • Solving the Problem in SAP System Upgrade
      • Reducing Risk of Data Loss during SAP System Upgrade
    • 核心信息型
      • Please Do NOT Use SAP System on July 15th
      • SAP System Upgrade Successfully Completed
  • Kick-off Meeting of Chengdu Project
    • 目的型
      • We Invite You to Kick-off Meeting of Chengdu Project
      • Confirming Details about Kick-off Meeting of Chengdu Project
    • 目标型
      • Preparing for Successful Kick-off Meeting of Chengdu Project
      • Saving Time and Cost for Kick-off Meeting of Chengdu Project
    • 核心信息型
      • All Set for Kick-off Meeting of Chengdu Project
      • Kick-off Meeting of Chengdu Project Postponed

2.Reciever

2.1 称呼

  • FirstName / 昵称
    • Hi Bob / Dear Amanda
  • 尊称 + 姓
    • Dear Mr.lger / Dear Ms.Parsons
  • 头衔/官衔 + 姓
    • Dear Dr.lger / Dear Governor lger / Dear Professor Parsons
  • Tips
    • 参考对方签名
    • 名字拼写错误 / 单独称呼姓氏 是不礼貌的
    • 不要使用全名称呼对方
    • 不清楚是姓是名 - Please correct me if I address you by the wrong name

2.2 Dear & Hi

  • Dear - 尊敬的 / 欧洲 / 首次联络,不太熟悉的人,在商务接触中保持距离感
  • Hi - 美国 / 比较熟悉的人,营造随和亲密的氛围

2.3 群发邮件称呼

  • Dear all / Hi all - 相关性模糊,不容易引起重视
  • 部门/团队/关系身份
    • Dear Marketing Team Members
    • Dear Technical Support Engineers
    • Dear Valued Customers / Suppliers
  • 职业身份
    • Dear Managers
    • Dear Board of Directors
  • 地域范围身份
    • Dear Colleagues in Microsoft Shanghai Office
    • Dear Finance Managers in Asia Pacific
  • 会议 / 活动 / 项目 身份
    • Dear Participants of Business Writing Course
    • Dear Ariba System Users

2.4 发邮件给公共邮箱