Email
1.Title
1.1 目的型标题
- Request for Your Approval on Marketing Bucket on 2020
- Action Needed: Please Submit Quotation by July 15th
- Could You Please Review My Proposal on Company Newsletter
1.2 目标型标题
- Enhancing New Employee Engagement
- Improving Efficiency of Customer Success Team
- Meeting the Project Deadline of March 15th
1.3 核心信息型标题
- 描述核心内容,引起好奇
- School Closes for Two Weeks Starting from March 15th
- Michael Lee Appointed as New CEO of HTG China
1.4 Tips
- 必要时使用 Important / Urgent
- Important: Please Do NOT Use SAP System on July 15th
- Urgent: Need Your Confirmation on Attending Kick-off Meeting of Chengdu Project
- 必要时需改标题
- Re:Re:Re:Fw:Fw:Re -> New Title
1.5 Example
- SAP System Upgrade
- 目的型
- Seeking Your Expert Advice for SAP System Upgrade
- Sharing Feedback on SAP System Upgrade
- 目标型
- Solving the Problem in SAP System Upgrade
- Reducing Risk of Data Loss during SAP System Upgrade
- 核心信息型
- Please Do NOT Use SAP System on July 15th
- SAP System Upgrade Successfully Completed
- Kick-off Meeting of Chengdu Project
- 目的型
- We Invite You to Kick-off Meeting of Chengdu Project
- Confirming Details about Kick-off Meeting of Chengdu Project
- 目标型
- Preparing for Successful Kick-off Meeting of Chengdu Project
- Saving Time and Cost for Kick-off Meeting of Chengdu Project
- 核心信息型
- All Set for Kick-off Meeting of Chengdu Project
- Kick-off Meeting of Chengdu Project Postponed
2.Reciever
2.1 称呼
- FirstName / 昵称
- 尊称 + 姓
- Dear Mr.lger / Dear Ms.Parsons
- 头衔/官衔 + 姓
- Dear Dr.lger / Dear Governor lger / Dear Professor Parsons
- Tips
- 参考对方签名
- 名字拼写错误 / 单独称呼姓氏 是不礼貌的
- 不要使用全名称呼对方
- 不清楚是姓是名 - Please correct me if I address you by the wrong name
2.2 Dear & Hi
- Dear - 尊敬的 / 欧洲 / 首次联络,不太熟悉的人,在商务接触中保持距离感
- Hi - 美国 / 比较熟悉的人,营造随和亲密的氛围
2.3 群发邮件称呼
- Dear all / Hi all - 相关性模糊,不容易引起重视
- 部门/团队/关系身份
- Dear Marketing Team Members
- Dear Technical Support Engineers
- Dear Valued Customers / Suppliers
- 职业身份
- Dear Managers
- Dear Board of Directors
- 地域范围身份
- Dear Colleagues in Microsoft Shanghai Office
- Dear Finance Managers in Asia Pacific
- 会议 / 活动 / 项目 身份
- Dear Participants of Business Writing Course
- Dear Ariba System Users
2.4 发邮件给公共邮箱