随着抖音等短视频平台的迅速崛起,电商与短视频的结合已经成为了一种新的商业模式。抖音作为其中的佼佼者,不仅拥有庞大的用户基础,还通过其独特的算法和内容推荐机制,为用户提供了丰富的购物体验。在这个背景下,抖音商品详情数据接口成为了连接电商与抖音平台的关键桥梁,为电商企业提供了更多的机遇和挑战。
一、抖音商品详情数据接口概述
抖音商品详情数据接口是抖音平台为电商企业提供的一种数据服务,通过该接口,电商企业可以获取抖音上商品的详细信息,包括商品标题、价格、图片、描述、销量等。这些数据对于电商企业来说至关重要,它们不仅可以帮助企业了解商品在抖音平台上的表现情况,还可以为企业的产品优化、市场策略制定等提供有力的支持。
二、抖音商品详情数据接口的功能特点
- 实时性:抖音商品详情数据接口可以实时更新商品信息,确保电商企业获取到的数据是最新的。
- 全面性:该接口提供的商品信息非常全面,几乎涵盖了用户在购物时需要考虑的所有因素。
- 易用性:接口的设计简洁明了,电商企业可以轻松地通过API调用获取所需数据。
- 安全性:抖音平台对接口进行了严格的安全控制,确保数据在传输和存储过程中的安全性。
三、抖音商品详情数据接口在电商领域的应用
- 产品优化:电商企业可以根据接口提供的商品信息,分析商品的受欢迎程度、用户评价等,进而对产品进行优化,提高产品的竞争力。
- 市场策略制定:通过分析接口提供的数据,电商企业可以了解市场趋势、用户需求等,为市场策略的制定提供有力的支持。
- 广告投放:根据商品在抖音平台上的表现情况,电商企业可以更加精准地投放广告,提高广告效果。
- 用户行为分析:通过分析用户在抖音平台上的购物行为,电商企业可以更加深入地了解用户需求,为用户提供更加个性化的服务。
- 请求示例
1.请求方式:HTTP POST GET (复制薇:Anzexi58 获取 API SDK文件)
2.请求示例 (点击获取测试key和secret)
"item": {
"supplierName": "",
"skus": [
{
"price": 5900,
"sellProperties": [
{
"valueSpecDetailId": "1783773226456256",
"picUrl": "ecom-shop-material/tnaHrBaL_m_c5a2404b373a71d12e1a53f3b0cb34e4_sx_262175_www800-800",
"valueId": "0",
"propertyName": "口味分类",
"valueName": "【1袋装】黑胡椒味*1",
"propertyId": "4739"
},
{
"valueSpecDetailId": "1779894525415512",
"picUrl": "",
"valueId": "0",
"propertyName": "总净重",
"valueName": "1100g",
"propertyId": "4749"
}
],
"stock": 289,
"skuId": "3387930619114498"
},
{
"price": 5900,
"sellProperties": [
{
"valueSpecDetailId": "1783773225988208",
"picUrl": "ecom-shop-material/tnaHrBaL_m_4c9a371b3fc685fb5f38cedf94549ed0_sx_291325_www800-800",
"valueId": "0",
"propertyName": "口味分类",
"valueName": "【1袋装】奥尔良味*1",
"propertyId": "4739"
},
{
"valueSpecDetailId": "1779894525415512",
"picUrl": "",
"valueId": "0",
"propertyName": "总净重",
"valueName": "1100g",
"propertyId": "4749"
}
],
"stock": 5521,
"skuId": "3387930619114242"
},
{
"price": 5900,
"sellProperties": [
{
"valueSpecDetailId": "1786365798528051",
"picUrl": "ecom-shop-material/tnaHrBaL_m_e8c78805695c2e8b33afee4bcdd13acc_sx_291821_www800-800",
"valueId": "0",
"propertyName": "口味分类",
"valueName": "【1袋装】藤椒味*1",
"propertyId": "4739"
},
{
"valueSpecDetailId": "1779894525415512",
"picUrl": "",
"valueId": "0",
"propertyName": "总净重",
"valueName": "1100g",
"propertyId": "4749"
}
],
"stock": 107,
"skuId": "3391872078672898"
},
{
"price": 5900,
"sellProperties": [
{
"valueSpecDetailId": "1789391027166217",
"picUrl": "ecom-shop-material/tnaHrBaL_m_4db5ea66b8f69e34a03fac7dc506c924_sx_266284_www800-800",
"valueId": "0",
"propertyName": "口味分类",
"valueName": "【1袋装】果木烟熏味*1",
"propertyId": "4739"
},
{
"valueSpecDetailId": "1779894525415512",
"picUrl": "",
"valueId": "0",
"propertyName": "总净重",
"valueName": "1100g",
"propertyId": "4749"
}
],
"stock": 1690,
"skuId": "3397280727330306"
},
{
"price": 5900,
"sellProperties": [
{
"valueSpecDetailId": "1789391027166233",
"picUrl": "ecom-shop-material/tnaHrBaL_m_d7f3fb983b3c35a92b7f5dd50d2e8745_sx_274608_www800-800",
"valueId": "0",
"propertyName": "口味分类",
"valueName": "【1袋装】湘辣味*1",
"propertyId": "4739"
},
{
"valueSpecDetailId": "1779894525415512",
"picUrl": "",
"valueId": "0",
"propertyName": "总净重",
"valueName": "1100g",
"propertyId": "4749"
}
],
"stock": 961,
"skuId": "3397280727330562"
},
{
"price": 5900,
"sellProperties": [
{
"valueSpecDetailId": "1779894525385757",
"picUrl": "ecom-shop-material/tnaHrBaL_m_f6477e5372cc3056ff6629ac86963fa3_sx_298937_www800-800",
"valueId": "0",
"propertyName": "口味分类",
"valueName": "【1袋装】蜜汁味*1",
"propertyId": "4739"
},
{
"valueSpecDetailId": "1779894525415512",
"picUrl": "",
"valueId": "0",
"propertyName": "总净重",
"valueName": "1100g",
"propertyId": "4749"
}
],
"stock": 4621,
"skuId": "3381013895853058"
}
],
"totalStockNum": 13189,
"description": "<p><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_2b8ab140f48685d91535ca7e75f6f4a5_sx_405317_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_b3886160f36afcefd37137bbbfeb49b3_sx_342559_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_3f04716f7b162f10ee5f7ac9b2373039_sx_373137_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_4865e13a1590b4f5af9319740cbb2e50_sx_265517_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_b15e6c1ee85fe881da63005231270f7e_sx_328081_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_86d313be1833c1fba98685f542f4a28c_sx_417361_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_3add78c8e9eaf0a212729ecf91523b11_sx_421739_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_c849224d72662685551b2a5180896a95_sx_341744_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_88672c28f48cf4ec93b9ca362f4138b2_sx_320045_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_c6d645c5b7ec50b788c87ca7c5a4848f_sx_244762_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_d95750b04796ffd417c3f393404b42c5_sx_420912_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_9407b8ba966fdd36cde519254fa18486_sx_236677_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_f6589a02438feb69e911c3bebec9a2a9_sx_226542_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_527d6243eeba635f1d1ae5a59e667fb5_sx_250622_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_71775bb56c3eace35db78414f57a1b65_sx_241187_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_64a8ddb54f836e585cfcce5fab2fca51_sx_267717_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_22ed157985cf88128dfa0ba215b5e1a4_sx_251379_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_80ddc4fe3ea9b38e2f730470a6c3a940_sx_241944_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_8e74ff878d030f7b7937c2b8bb3e754c_sx_244157_www750-960\" style=\"max-width:100%;\"/><img src=\"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_e8ad2e6eb1d30290f44683141af550c9_sx_200081_www750-833\" style=\"max-width:100%;\"/></p>",
"videoId": "",
"isOnline": true,
"freightRemark": "",
"freightType": 0,
"imgUrl": "https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_78344807f0192f1a38d67092329f5ab1_sx_449880_www800-800",
"sourceUrl": "",
"supplierPlatformType": 0,
"cargoProperties": [
{
"propertyName": "食品生产许可证编号",
"values": [
{
"valueId": "0",
"valueName": "SC11137132306149"
}
],
"propertyId": "4031",
"seq": 0
},
{
"propertyName": "产地",
"values": [
{
"valueId": "13850",
"valueName": "中国大陆"
}
],
"propertyId": "1880",
"seq": 0
},
{
"propertyName": "品牌",
"values": [
{
"valueId": "373885873",
"valueName": "dongfangzhenxuan/东方甄选"
}
],
"propertyId": "1687",
"seq": 0
},
{
"propertyName": "是否临期",
"values": [
{
"valueId": "7310",
"valueName": "否"
}
],
"propertyId": "4694",
"seq": 0
},
{
"propertyName": "商品条形码",
"values": [
{
"valueId": "0",
"valueName": "6975315359065"
}
],
"propertyId": "2500",
"seq": 0
},
{
"propertyName": "保质期",
"values": [
{
"valueId": "0",
"valueName": "12月"
}
],
"propertyId": "2988",
"seq": 0
},
{
"propertyName": "包装方式",
"values": [
{
"valueId": "8197",
"valueName": "包装"
}
],
"propertyId": "1758",
"seq": 0
},
{
"propertyName": "是否为有机食品",
"values": [
{
"valueId": "7310",
"valueName": "否"
}
],
"propertyId": "58",
"seq": 0
},
{
"propertyName": "生鲜储存温度",
"values": [
{
"valueId": "4931",
"valueName": "-18℃"
}
],
"propertyId": "2130",
"seq": 0
},
{
"propertyName": "生鸡腿食品工艺",
"values": [
{
"valueId": "6824",
"valueName": "调理腌制"
}
],
"propertyId": "1792",
"seq": 0
},
{
"propertyName": "净含量",
"values": [
{
"valueId": "0",
"valueName": "1100g"
}
],
"propertyId": "3299",
"seq": 0
},
{
"propertyName": "生产企业名称",
"values": [
{
"valueId": "0",
"valueName": "慧语食厨(山东)食品有限公司"
}
],
"propertyId": "2685",
"seq": 0
}
],
"cargoId": "3645223991607749298",
"sourceH5Url": "",
"cargoShopId": "39052852",
"minPrice": 5900,
"name": "甄选自营 | 东方甄选战斧鸡腿六种口味 1袋装 1.1kg/袋 (5个)",
"categoryPathName": "肉蛋低温制品>猪牛羊禽肉及制品>鸡肉类>生鸡腿",
"supplierShopId": "0",
"maxPrice": 5900,
"imgList": [
"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_78344807f0192f1a38d67092329f5ab1_sx_449880_www800-800",
"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_9b3b8af86c95afc486227491e302512d_sx_401795_www800-800",
"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_ff98611b2c7717dadf98d7b498f38bc5_sx_437776_www800-800",
"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_de8c4569032c6b49d571b195a451a6bb_sx_557947_www800-800",
"https://p3-aio.ecombdimg.com/obj/ecom-shop-material/tnaHrBaL_m_3ae199251191a996e177a0820c5c67a5_sx_569928_www800-800"
],
"_ddf": "fca",
"app_ver": "1.0.0-6.0",
"app_ver_check": "ok",
"format_check": "ok"
},