京东JD商品详情API返回值对于数据驱动的商品研究具有重要意义。通过解析这些返回值，我们可以获取到丰富的商品信息，进而进行深入的数据分析和研究，为商品策略的制定和优化提供有力支持。
首先，让我们了解一下京东JD商品详情API返回值的基本内容。这些返回值通常包括商品的名称或标题、销售价格（包括原价、促销价等）、图片链接、详细规格信息（如尺寸、颜色、材质等）、附加参数信息（如品牌、产地、保修期等）、所属店铺的相关信息（如店铺名称、店铺评分等）。此外，还可能包括用户评价、销量统计等其他与商品相关的信息。
jd.item_get
请求地址: api-gw.onebound.cn/jd/item_get
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数：num_iid=10335871600
参数说明：num_iid:JD商品ID
Version: Date:
| 名称 | 类型 | 必须 | 示例值 | 描述 |
|---|---|---|---|---|
| item | item[] | 0 | 获得JD商品详情 |
- Curl
- PHP
- PHPsdk
- JAVA
- C#
- Python
- Golang
- javascript
- JS-SDK
- Ruby
- Swift
- Objective-C
- C
- C++
- Node.JS
- Kotlin
- Rust
复制
-- 请求示例 url 默认请求参数已经URL编码处理
curl -i "https://api-gw.onebound.cn/jd/item_get/?key=<您自己的apiKey>&secret=<您自己的apiSecret>&num_iid=10335871600"
复制
{
"item": {
"num_iid": "100061393554",
"title": "回力外套男连帽开衫卫衣男春秋季潮流宽松休闲简约高街针织运动上衣",
"desc_short": "",
"price": 99,
"total_price": "",
"suggestive_price": "",
"orginal_price": 99,
"nick": "回力服饰京东自营旗舰店",
"num": 2400,
"detail_url": "https://item.jd.com/100061393554.html",
"pic_url": "http://img13.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg",
"brand": "回力",
"brandId": "",
"rootCatId": "",
"cid": 9732,
"desc": "<img src="http://img30.360buyimg.com/sku/jfs/t1/141528/9/38969/148435/64f9daa3F47ad4db1/1f70c526189c7b0a.jpg" /><img src="http://img30.360buyimg.com/sku/jfs/t1/86458/36/42802/42878/64f9daa3F0f3c32ed/2c1f5f38c34417f5.jpg" /><img src="http://img30.360buyimg.com/sku/jfs/t1/108848/9/42926/31906/64f9daa3F9a3a76f6/ebcef65f6cd4dcc2.jpg" /><img src="http://img30.360buyimg.com/sku/jfs/t1/116390/24/42377/66764/64f9daa3Fe2819550/6c8bebe5f123ab1e.jpg" /><img src="http://img30.360buyimg.com/sku/jfs/t1/97506/30/32691/48491/64f9daa3Ff13fc8d6/28981ecfac62a699.jpg" /><img src="http://img30.360buyimg.com/sku/jfs/t1/172839/6/40006/52968/64f9daa3Fc685c70c/c27ba345b1d2e633.jpg" /><img src="http://img30.360buyimg.com/sku/jfs/t1/187653/28/37655/76702/64f9daa3F98b3ddc9/2249b4c88c638d37.jpg" /><img src="http://img30.360buyimg.com/sku/jfs/t1/102767/37/38077/131849/64f9daa3F56a039ec/8d3ad5cc32e44b82.jpg" /><img src="http://img30.360buyimg.com/sku/jfs/t1/46794/36/27461/108749/64f9daa3Fbc6530e6/a386b772c539a9ca.jpg" /><img src="http://img30.360buyimg.com/sku/jfs/t1/189583/15/40332/109556/652e3579F2172cb50/9af850e5930e29d7.jpg" /><img src="http://img30.360buyimg.com/sku/jfs/t1/140302/14/40517/88372/64f9daa3F66ddc57f/36793a81c9dcc236.jpg" /><img src="http://img30.360buyimg.com/sku/jfs/t1/235758/38/36/59760/652e3348F66bd14ac/81e9313cd4a90169.jpg" /><img src="http://img30.360buyimg.com/sku/jfs/t1/178474/30/37529/94689/64f9daa3Fde599f7a/ee302d1e087c1a13.jpg" /><img src="http://img30.360buyimg.com/sku/jfs/t1/178138/32/36857/299260/64f9daa3F3de29b1b/65db1bd588134e4e.jpg" /><img src="https://www.o0b.cn/i.php?t.png&rid=gw-4.65f7a44a42484&p=1778787634&k=i_key&t=1710728267" style="display:none" />",
"item_imgs": [
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/203326/26/40643/58766/64f9d9bdF42d299d2/c63a7a1e2d733d9b.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/6009/33/22617/70571/64e88b13F0e150eff/ac19e310c2a05b18.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/139357/10/38389/58281/64ce1317F463fc9a5/22ebdb9d5324f434.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/96651/35/40854/75683/64ce1317F666a7db3/08355c841c27427b.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/93068/25/41957/117547/64ce1317F161a9be8/0c728de179b4c4ff.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/196684/19/35713/46717/64ce1317F67ca16e5/5390ae8d8603a4a2.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/199352/3/38942/38665/64ce1317F50c7bacd/2b0098766af6c0fe.jpg"
},
{
"url": "http://img13.360buyimg.com/n12/jfs/t1/93213/19/40402/77871/64ce1318F9d7ecfef/f0841c6e94c3c4bb.jpg"
}
],
"item_weight": "",
"post_fee": "",
"freight": "",
"express_fee": "",
"ems_fee": "",
"shipping_to": "",
"video": {
"url": "https://jvod.300hu.com/vod/product/64f404d7-7400-47d5-aa5a-14344773cfd1/f88d6b0d860a4f49b6df21e30cdbfeb9.mp4?source=2&h265=h265/113074/31caa5da0c77447cabe97ebf3db02125.mp4"
},
"sample_id": "",
"props_name": "47876:47982:尺码:M/158-165（建议95-110斤）;47876:48224:尺码:L/165-170（建议111-125斤）;47876:48347:尺码:XL/170-175（建议126-140斤）;47876:51182:尺码:2XL/170-175（建议141-155斤）;47876:51290:尺码:3XL/175-180（建议156-165斤）;47876:51415:尺码:4XL/178-183（建议166-175斤）;47876:47982:尺码:M/158-165（建议95-110斤）;47876:48224:尺码:L/165-170（建议111-125斤）;47876:48347:尺码:XL/170-175（建议126-140斤）;47876:51182:尺码:2XL/170-175（建议141-155斤）;47876:51290:尺码:3XL/175-180（建议156-165斤）;47876:51415:尺码:4XL/178-183（建议166-175斤）;47876:48224:尺码:L/165-170（建议111-125斤）;47876:51182:尺码:2XL/170-175（建议141-155斤）;47876:51415:尺码:4XL/178-183（建议166-175斤）;47876:48347:尺码:XL/170-175（建议126-140斤）;47876:51182:尺码:2XL/170-175（建议141-155斤）;47876:48224:尺码:L/165-170（建议111-125斤）;47876:51290:尺码:3XL/175-180（建议156-165斤）;47876:51415:尺码:4XL/178-183（建议166-175斤）;47876:47982:尺码:M/158-165（建议95-110斤）;47876:51290:尺码:3XL/175-180（建议156-165斤）;47876:47982:尺码:M/158-165（建议95-110斤）;47876:48347:尺码:XL/170-175（建议126-140斤）;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:47989:颜色:黑色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:51511:颜色:灰色;47918:52484:颜色:黑色加绒;47918:53298:颜色:灰色加绒;47918:52484:颜色:黑色加绒;47918:52484:颜色:黑色加绒;47918:52484:颜色:黑色加绒;47918:53298:颜色:灰色加绒;47918:53298:颜色:灰色加绒;47918:53298:颜色:灰色加绒;47918:52484:颜色:黑色加绒;47918:52484:颜色:黑色加绒;47918:53298:颜色:灰色加绒;47918:53298:颜色:灰色加绒",
"prop_imgs": {
"prop_img": [
{
"properties": "47918:47989",
"url": "http://img10.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg"
},
{
"properties": "47918:51511",
"url": "http://img10.360buyimg.com/n12/jfs/t1/178926/26/41818/105748/65434809F4c0c9310/f2fe554054c0300a.jpg"
},
{
"properties": "47918:52484",
"url": "http://img10.360buyimg.com/n12/jfs/t1/128712/20/41487/68673/6512c9b7Fffbd23b0/0b74cb3de4d04609.jpg"
},
{
"properties": "47918:53298",
"url": "http://img10.360buyimg.com/n12/jfs/t1/9850/34/22290/106675/6512ca04F6c6da0b7/6c13cf40109e35fb.jpg"
}
]
},
"props_imgs": {
"prop_img": [
{
"properties": "47918:47989",
"url": "http://img10.360buyimg.com/n12/jfs/t1/102528/7/43477/54986/654886adF5942d5a8/8e0604d47fafa774.jpg"
},
{
"properties": "47918:51511",
"url": "http://img10.360buyimg.com/n12/jfs/t1/178926/26/41818/105748/65434809F4c0c9310/f2fe554054c0300a.jpg"
},
{
"properties": "47918:52484",
"url": "http://img10.360buyimg.com/n12/jfs/t1/128712/20/41487/68673/6512c9b7Fffbd23b0/0b74cb3de4d04609.jpg"
},
{
"properties": "47918:53298",
"url": "http://img10.360buyimg.com/n12/jfs/t1/9850/34/22290/106675/6512ca04F6c6da0b7/6c13cf40109e35fb.jpg"
}
]
},
"property_alias": "",
"props": [
{
"name": "商品名称",
"value": "回力男士卫衣"
},
{
"name": "商品编号",
"value": "100061393554"
},
{
"name": "商品毛重",
"value": "500.00g"
},
{
"name": "商品产地",
"value": "中国大陆"
},
{
"name": "货号",
"value": "LA311A81005"
},
{
"name": "材质",
"value": "涤纶(聚酯纤维)93.6%，氨纶(聚氨酯弹性纤维)6.4%"
},
{
"name": "版型",
"value": "宽松型"
},
{
"name": "适用季节",
"value": "春季，秋季"
},
{
"name": "上市时间",
"value": "2023年秋季"
},
{
"name": "领型",
"value": "连帽"
},
{
"name": "适用人群",
"value": "青少年，青年"
},
{
"name": "流行元素",
"value": "印花"
},
{
"name": "袖型",
"value": "常规袖"
},
{
"name": "厚度",
"value": "常规"
},
{
"name": "风格",
"value": "百搭风"
},
{
"name": "穿着方式",
"value": "开衫"
},
{
"name": "品牌",
"value": "回力"
}
],
"total_sold": "-1",
"skus": {
"sku": [
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:47982;47918:47989",
"properties_name": "47876:47982:尺码:M/158-165（建议95-110斤）;47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393512"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:48224;47918:47989",
"properties_name": "47876:48224:尺码:L/165-170（建议111-125斤）;47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393540"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:48347;47918:47989",
"properties_name": "47876:48347:尺码:XL/170-175（建议126-140斤）;47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393554"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51182;47918:47989",
"properties_name": "47876:51182:尺码:2XL/170-175（建议141-155斤）;47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393556"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51290;47918:47989",
"properties_name": "47876:51290:尺码:3XL/175-180（建议156-165斤）;47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393558"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51415;47918:47989",
"properties_name": "47876:51415:尺码:4XL/178-183（建议166-175斤）;47918:47989:颜色:黑色",
"quantity": 100,
"sku_id": "100061393562"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:47982;47918:51511",
"properties_name": "47876:47982:尺码:M/158-165（建议95-110斤）;47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100061393564"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:48224;47918:51511",
"properties_name": "47876:48224:尺码:L/165-170（建议111-125斤）;47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100061393566"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:48347;47918:51511",
"properties_name": "47876:48347:尺码:XL/170-175（建议126-140斤）;47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100064720071"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51182;47918:51511",
"properties_name": "47876:51182:尺码:2XL/170-175（建议141-155斤）;47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100064720073"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51290;47918:51511",
"properties_name": "47876:51290:尺码:3XL/175-180（建议156-165斤）;47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100064720089"
},
{
"price": 99,
"total_price": 0,
"orginal_price": 99,
"properties": "47876:51415;47918:51511",
"properties_name": "47876:51415:尺码:4XL/178-183（建议166-175斤）;47918:51511:颜色:灰色",
"quantity": 100,
"sku_id": "100064720091"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
"properties": "47876:48224;47918:52484",
"properties_name": "47876:48224:尺码:L/165-170（建议111-125斤）;47918:52484:颜色:黑色加绒",
"quantity": 100,
"sku_id": "100069453854"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
"properties": "47876:51182;47918:53298",
"properties_name": "47876:51182:尺码:2XL/170-175（建议141-155斤）;47918:53298:颜色:灰色加绒",
"quantity": 100,
"sku_id": "100069453856"
},
{
"price": 119,
"total_price": 0,
"orginal_price": 119,
"properties": "47876:51415;47918:52484",
"properties_name": "47876:51415:尺码:4XL/178
在数据驱动的商品研究中，我们可以利用这些返回值进行以下方面的分析：
- 商品定位与竞争分析：通过解析商品标题、规格参数等信息，我们可以了解商品的基本属性和特点，进而确定商品在市场上的定位。同时，我们可以将不同商品进行对比分析，了解它们之间的优势和差异，为制定竞争策略提供参考。
- 价格策略制定：价格是影响消费者购买决策的重要因素之一。通过分析商品的销售价格、折扣率等信息，我们可以了解商品的价格水平及其变化趋势，为制定价格策略提供依据。此外，我们还可以结合市场竞争情况和消费者需求，制定更加合理的价格策略，提高商品的竞争力和市场份额。
- 消费者行为分析：通过收集和分析用户的行为数据、浏览行为和购买决策等信息，我们可以深入了解消费者的需求和偏好，为商品的开发和优化提供方向。例如，我们可以分析消费者的搜索关键词、浏览历史和购买记录等数据，了解他们对商品的需求和偏好，进而优化商品的设计和功能，提高消费者的满意度和忠诚度。
- 库存与物流管理：通过解析商品的库存状态、发货时间、配送方式等物流信息，我们可以了解商品的可用性和配送效率，为库存管理和物流优化提供支持。例如，我们可以根据商品的库存情况和销售预测，制定合理的库存计划和补货策略，避免库存积压和缺货现象的发生。同时，我们还可以优化物流配送方式，提高配送效率和准确性，提升消费者的购物体验。
- 市场趋势预测：通过分析历史销售数据和市场趋势等信息，我们可以预测未来市场的变化和发展方向，为商品策略的制定和调整提供参考。例如，我们可以利用时间序列分析、机器学习等方法，对销售数据进行建模和预测，了解未来市场的需求和变化趋势，为商品的开发和推广提供指导。
