一、什么是淘宝关键词?
关键词是指可以淘宝搜索引擎可以搜索的词语单元，比如别人搜“衬衫”这个词找到你的宝贝，那么衬衫就是你的宝贝的关键词。
1、顶级关键词：比如女装，男装，手机，包包等。这种顶级关键词被用于来对商品进行分类了。
2、二级关键词：比如连衣裙女装，衬衫男装，苹果手机等等。
3、长尾关键词：比如2018夏季小清新连衣裙女装等。
二、淘宝关键词设置技巧
1、要切合自己店铺销售的宝贝性质来选择关键词，比如说我是做男女服饰类的，服饰就分季节性、品牌、年龄、性别、性价比等，我在选择关键词的时候就应该切合宝贝的属性来选择关键词，而不是选择很多，选择很多大部分关键词是不会带来收益的反而给自己的付费推广没有带来收益。
2、选择关键词不是越多越好，要切合自己的商品属性来选择关键词，当然还要看关键词热度这些信息。
3、淘宝规定宝贝标题是最多60个字符，即30个汉字。而标题对流量起着至关重要的作用，所以如何充分利用这三十个字是卖家需要思考的问题。
4、标题有关键词组成，并不是所有的关键词都适合往标题上放，比如违规词就不能随便放，除此之外，还有一些根本就不需要放的词，放了就是白白浪费标题字符。
5、因为目前也没有软件可以直接罗列出哪些关键词要用哪些不要用，只能一个个去试，即把一个个关键词加上类目词一起去搜索，看系统出来的搜索结果，如果搜索出来的宝贝不带关键词，那么可以不用，相反则要用。
6、然后把测试后的结果整理成表格，比如类似：2018夏装新款高腰长袖连衣裙圆领时尚修身学院风白色长裙。这个标题上面过半的关键词都是无意义的，你应该想到自己错过了什么了。
7、做什么事情都要适度而止，就像我们今天学习的淘宝关键词的设置，一般情况下淘宝标题中的核心关键词在两个到三个，多了效果可能会适得其反。还有就是我们主要还是要根据自家产品来设置关键词，不能乱写。
三、请求参数
请求参数：q=女装&start_price=0&end_price=0&page=1&cat=0&discount_only=&sort=&page_size=&seller_info=&nick=&ppath=&imgid=&filter=
参数说明：q:搜索关键字
cat:分类ID
start_price:开始价格
end_price:结束价格
sort:排序[bid,_bid,bid2,_bid2,_sale,_credit]
(bid:总价,bid2:商品价格,sale:销量,credit信用,加_前缀为从大到小排序)
page:页数
四、响应参数
Version: Date:
| 名称 | 类型 | 必须 | 示例值 | 描述 |
|---|---|---|---|---|
| title | String | 0 | 法式复古山本超仙chic仙女赫本网红初春很仙法国小众裙子两件套装 | 商品标题 |
| pic_url | String | 0 | //img.alicdn.com/bao/uploaded/i3/3083218865/O1CN012FMDaiwxkenJGaM_!!0-item_pic.jpg | 宝贝图片 |
| promotion_price | Float | 0 | 178.00 | 优惠价 |
| price | Float | 0 | 178.00 | 价格 |
| sales | Int | 0 | 890 | 销量 |
| num_iid | Bigint | 0 | 577437133060 | 宝贝ID |
| sample_id | String | 0 | 商品风格标识ID | |
| seller_nick | String | 0 | 初穆旗舰店 | 掌柜昵称 |
| post_fee | Float | 0 | 10.00 | 物流费用 |
| area | String | 0 | 山东 | 店铺所在地 |
| detail_url | String | 0 | //detail.tmall.com/item.htm?id=586794298909&ns=1&abbucket=0 | 宝贝链接 |
| seller_info | Mix | 0 | {"level": 99, "shop_type": "B", "user_num_id": "2217148345", "cid": 0, "delivery_score": "", "item_score": "", "score_p": ""} | 卖家信息 |
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