As one of the few closed-loop payment platforms, PayPal is uniquely positioned to provide merchants with insights aimed to identify opportunities to help grow and manage their business. PayPal processes billions of data events every day around our users, risk, payments, web behavior and identity. We are motivated to use this data to enable solutions to help our merchants maximize the number of successful transactions (checkout-conversion), better understand who their customers are and find additional opportunities to grow and attract new customers.
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